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Showing posts with label Photography - Business. Show all posts
Showing posts with label Photography - Business. Show all posts

Monday, March 9, 2009

Sandy Puc – Tots Teens Seminar.

 

Yesterday, I had the pleasure of attending the Tots Teens seminar presented by the highly acclaimed photographer Sandy “Sam” Puc.  I would summarize the experience with one word “inspirational.”  

Very early on in the seminar Sandy shared a story about her name.   According to Sandy,  when she was born, her father was hoping to have a boy and he wanted to call this son “Sam”.   So, growing up  Sandy was called “Sam”  by her family and close friends.    Once she got married, she was not too thrilled with being called “Sam Puc” so she reverted to her  real name  “Sandy Puc”  for her photography business.   She told this story to end the confusion regarding “Sam” vs.  “Sandy” Puc.   She explained that it was not uncommon for her to receive emails from her clients/associates  that ended with “Say hello to your husband Sam for me!” Jokingly, she said  “No, my husband is not named Sam!” 

Well, I can definitely relate to this story.  My first born Sophia was born approximately seven years ago.  She was named after my now 95 year old  grandmother Cleda Sophia Jackle.  I would not trade her for the world.   I remember she used pretend that she was a boy named “Sam”. In fact, when she was playing this game, she would correct us saying that her name is not Sophia/Sophie but we needed to call her Sam. 

Like many fathers, I wanted to have a boy.  Along with the typical reasons for this, I also wanted to carry on my last name to future generations.  In my family tree, all the grandsons with the last name “Jackle” are having girls.  We have yet to produce a boy to carry on my last name.  Since my grandmother has truly touched all of our lives, I wanted to be the first grandson to give her the news that the Jackle last name would carry on with the birth of a son.  You see my grandmother has defined the meaning of the importance of family to all us and this would be a great tribute to her.

So, a few years back, Jackie was pregnant with our second child.  We found out that we were going to have another girl and I would not be able to surprise my grandmother with my desired news.  What was interesting at that time , I think Jackie was more disappointed with the news than I was.  Our disappointment was short lived,  and  all  we really wanted was the birth of a healthy baby girl.   So, our baby girl arrived at the hospital and we still had not decided on the name yet.  We narrowed the name down to Savannah or Samantha.  It was in the hospital that the “Savannah” decision was made. 

The connection with Sandy Puc was made and I was all ears for the next few hours.  Sandy proceeded to talk about her background which included raising 5 foster children and 5 natural children, starting a photography business in her home,  and moving into her first and now brand new second studio.  She currently has close to 30 people working in her studio in Littleton, Colorado.  

She willingly shared many useful tips on running a photography business including marketing strategies, studio lighting demonstrations,  working with children strategies for all age groups, and various other business insights.   She constantly pointed out that she would not be where she was at in this business if it was not for other people that took their time to teach her over the years.  She wanted to share her knowledge with all of us in an effort to help us not to make the same mistakes she had over the years. 

It was the charity work that she does that really hit home to me.   Her Now I lay me down to sleep  charity was real touching.   Photographers  all over the world donate their time to photograph children that probably will not make it home from hospital.  This effort is to help to provide memories and hopefully some closure to the parents of these lost children.  She also is involved with other charities  like Denver Affiliate of the Susan G. Komen for the Cure, Locks of Love, Operation Smile, The Children’s Hospital, The Food Bank of the Rockies, and The Denver Dumb Friends League. 

She strongly feels that photography is a need not a luxury.  Every family needs to have photographs to pass along to their family and future generations.    Each family makes choices of who does this photography.   This reminds me of the treasured photographs that the previous Jackle generations have passed along from generation to generation.  Thank god that photography has helped us all to preserve our memories.   Sandy has truly inspired me to continue my quest to be the best “memory preserver” that I can be. Hopefully, my photographs will touch  people in the same manner as previous photographers work have touched me.

Friday, January 2, 2009

Plesha’s Pick 1: Sweet Life Photo and Pixel Dust Blog

It is the new year and time for my first Plesha Pick

Over time  I have come to realize that running a photography business forces me to wear several different hats in order to build  my success:

  • “Business man” hat – pricing, cost-benefit analysis, marketing, customer service
  • “Creative/Artistic” hat
  • “Technical” hat  - equipment, software, web site

These hats represent a different point of view of the same thing which is my photography business model and mission.   Since these perspectives are not entirely autonomous, it is important to consider all of them as  I  progress my business.   They are not stagnant but rather they evolve over time as I continue to grow.   When making decisions regarding Triangle Photo Studio ,  I need to make sure that I put on each of these hats to ensure that the particular decision is a good one.

For example, recently I have been interested in getting the new Canon EOS 5d Mark II for my business.

First, I put on my  “technical hat”: 

Man, this thing is cool.  It has a 21.1 megapixel Full frame sensor. It can generate 1080P HD video. It has the latest technology for high ISO noise reduction and would allow me to use ISO settings up to 25,600 for low light situations. This could reduce the amount/use of gear needed for my on location shoots like speedlights in low light situations.  My current Canon 40D has a cropped sensor, can shoot up 10.1 megapixels, and has ISO speeds up to 3200.

Second, I put on my “creative hat”: 

The full frame sensor will allow me to take full advantage of Canon L lenses for wide angled shots like group shots. The video capabilities will allow me to do some creative things with video for my clients.

Third, I put on my “business man” hat: 

The camera costs $2699.  I could stand further back from my portrait subject to offset at least some of the advantage of a full size sensor vs. the cropped sensor that I currently own.    Alternatively, I could buy a wider angled lens at substantial less investment than $2699.  Currently,  my wife does all the video in the family and can not get me to even consider using the video camera.  Is this really a feature that I will use?  How long will it take for me to re-coup the $2699 in the business?   I already have invested in lighting equipment so is the high ISO capability more of a “want” than a “need” ?

As you can tell,  one simple potential decision can lead to many questions for consideration.   This is just one example. This analysis and re-analysis occurs over and over with many issues in my business.

Overall the last couple of years, Frank Myers from Sweet Life Photo has been helpful in helping me as a sounding board as consider various things in starting my business.   I truly value him as a mentor and friend. 

Although I have not met his wife Elizabeth in person yet,  I feel I know a little about her by following the Sweet Life Photo blog  on a regular basis.  I find their web site and “Pixel Dust” blog truly inspirational and good models for photographers.    Elizabeth has a talent for making you feel emotional attached to the images that are presented through the blog.  Can you imagine what it is like for the client that she is photographing?

Check out this recent Pixel Dust Blog post (Some of) My favorite un-blogged images from 2008 for some truly inspirational 2008 sweet life photo wedding  images.   As a father, I really enjoyed the one that Frank took of  “Andrea and her father.” Someday, that could be me in the picture when one of my daughters gets married.  Perfect example of capturing the emotion in a photograph.  This is just one of many that caught my eye in this collection. Enjoy!

Tuesday, December 30, 2008

Announcing Plesha's Picks

Over the last several years, I gained much of my photography knowledge through researching photography web sites/blogs,  reading photography books, and consulting with several photographers(mentors).   These various resources have been invaluable to me in my quest to improve my photography skills.  I really do appreciate all the efforts that people make to share their knowledge with the photographer community.  I know I would not have progressed in honing my skills without their support.

Here are some critical  blog resources examples(not inclusive) for my never ending learning process:

I check these resources almost daily for new information to improve my craft.  I started to realize that people running these sites are giving back to the photography community and I was mainly "on the take."(Sort of speak).   This did not seem too fair. 

So,  I am starting a section on this blog called "Plesha Picks" where I will be sharing information about various photography related resources/articles that have inspired and educated me.  This is done in hopes that you may find the same type of inspiration and education.   This is one way to show my appreciation for the effort by individuals to help keep the photography community  "alive and kicking." 

Why are you calling this section "Plesha's Picks" do you ask ? Please ask or at least sound interested in the answer.  :)

Well... it is a tribute to my late grandmother Viola Plesha.  She was definitely a no-nonsense and "slightly opinionated (ya.. right!)" ex-factory worker from Flint,Michigan with  a heart of gold.  She always had an opinion about everything.  Her straight-to-the-point no-holds-barred opinions became famous in our family so much that we started calling them "Plesha's Picks." 

So in her spirit, my  photography resource picks will be called "Plesha's  Picks."  God bless her wonderful soul!!

Please Stay tuned ....  

About This Blog

Steve Jackle is the owner and lead photographer of Triangle Photo Studio which specializes in event and lifestyle family portrait photography in the Raleigh, NC and its surrounding areas. This blog provides insight into his world from a father and a photographic perspective.

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